Article: Still Nothing to It, Still Nothing Like It: 'Seinfeld' DVDs Debut

If you think you're nostalgic about "Seinfeld," imagine how NBC feels. The sitcom was once an important building block in NBC's indomitable Thursday night lineup, part of a profitable tradition that went back to the 1980s, when "The Cosby Show" was the kind of pivotal hit that "Seinfeld" later became.

It's common now for CBS to beat NBC and win Thursday nights, bringing the once-mighty peacock to its knees -- if peacocks have knees, that is. The loss of "Friends" hurt the network competitively too, of course, but "Seinfeld" was the jewel in the crown, a show with broad popular appeal and a glittering critical reputation.

Today it's possible to watch "Seinfeld" reruns every day, two or

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