Article: Toyota Cuts Deals for Satellite Radio; Automaker to Offer XM and Sirius Subscription Services

In the latest battle for distribution and subscribers, XM Satellite Radio Inc. and its rival Sirius Satellite Radio Inc. yesterday announced separate deals with Toyota Motor Sales U.S.A. Inc.

Toyota is expanding its relationship with XM Satellite Radio and will offer the subscription radio service as a factory-installed option in a select number of 2006 Toyota, Lexus and Scion vehicles.

Toyota also announced it will offer Sirius Satellite Radio in nine models, including the Camry, Land Cruiser, and three models each of Lexus and Scion, starting in February, to be installed at the dealer or at the port of entry.

XM's deal with Toyota "solidifies XM's leadership position" in the automotive ...

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