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Article: Fab Abs/ If you want 'washboard' abs, don't look to those 'no-sweat' belts. There isn't a shortcut to getting in shape.
- Article from:
- The Gazette
- Article date:
- June 24, 2002
- Author:
CopyrightCopyright 2002 The Gazette. Provided by ProQuest LLC. (Hide copyright information)
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The Federal Trade Commission had bad news last month for couch
potatoes everywhere: Electronic abdominal exercise belts, the agency
warned, will not transform abs of jelly into abs of steel.
The FTC filed complaints in federal district court against the
marketers of three widely advertised ab belts, which use electrical
stimulation to supposedly improve abdominal strength. The FTC said
such claims as "Now you can get rock hard abs with no sweat" and "30
percent more effective than normal exercise" are false advertising.
"The electrical stimulation, that's just mass marketing catering
to the American desire of 'I want it now with no effort,'" says Tim
Murray, a personal trainer at the YMCA in ...