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Article: MicroStrategy Opts for Focus Over Flash
- Article from:
- The Washington Post
- Article date:
- September 15, 2003
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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One of the ways MicroStrategy Inc. gained notoriety during the
Internet bubble, aside from its stock's meteoric rise and fall as it
settled accounting fraud charges, was its lavish spending on
advertising, culminating in $2 million worth of ads on Super Bowl
Sunday in 2000 to promote its personal e-business services.
The McLean-based software firm nearly fell apart after it settled
civil charges by the Securities and Exchange Commission and class-
action lawsuits for millions of dollars. It consolidated its Northern
Virginia operations, laid off more than half its staff and spun off
or closed its non-core businesses, such as Strategy.com, which was to
deliver news and information through ...