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Article: To Place Ads, Google Searches For Best Bidders
- Article from:
- The Washington Post
- Article date:
- October 30, 2003
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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How fitting that Google is considering selling stock to the public
in an Internet auction.
Google, you see, isn't just a search engine. It is also a giant,
around-the-clock Internet auction, selling advertising on its own
pages and on thousands of other Web sites to the highest bidders.
The ad auctions conducted by Google and its chief rival, Yahoo's
Overture division, are the biggest story of the year in Internet
advertising, helping revive an industry that some had left for dead
after the dot-com bust of 2000.
"From almost nothing two years ago, search [advertising] is now a
$1.5 billion-a-year industry, growing to $7 billion by 2007," Safa
Rashtchy, an analyst at U.S. Bancorp Piper ...