Article: Circuit City's New Direction; Made-Over Electronics Chain Sees Signs of Sales Turnaround

A decade ago Circuit City appeared to hold an insurmountable lead over its chief competitor, Best Buy. Now their positions are reversed.

In 1991 Circuit City sales were more than three times those of Best Buy, $2.37 billion vs. $665 million.

But Best Buy has galloped ahead and threatens to leave Richmond- based Circuit City in the dust. In the first 10 months of the current fiscal year, Best Buy's sales totaled $16.5 billion, Circuit City's $8 billion.

Can Circuit City ever catch up?

"I don't spend a lot of time dwelling on that," said Circuit City Stores Inc. President W. Alan McCollough. Instead, he said, he has been focused on the basics.

For the past year and a half Circuit City has been ...

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