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Article: We're Not Gonna Take It; Contrary to Ads' Message, Clarinex is Not Better Than Its Predecessor
- Article from:
- The Washington Post
- Article date:
- March 26, 2002
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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You may have seen those strange new television ads for Clarinex,
Schering-Plough's chip-off-the-old-blockbuster replacement for its
non-sedating antihistamine pill, Claritin.
Crowds mill on a grassy plain. Pan out as an enormous Clarinex
pill hurtles through the heavens toward Earth, a meteor of relief.
Cut to Clarinex particles capping histamine receptors in an animated
blood vessel. A voice tells us the drug is the only allergy pill that
delivers 24-hour relief from any allergy, anywhere, at any time.
In the background we hear "We're Not Gonna Take It" and other
snippets from "Tommy," The Who's 1969 rock-opera about a deaf, dumb
and blind boy who takes a lot of new drugs on his way toward ...