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Article: Sallie Mae's Definition of Success; Student Loan Firm Hopes to Capitalize on Customer Base With Marketing Partnerships
- Article from:
- The Washington Post
- Article date:
- January 7, 2002
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Parts of Sallie Mae's Web site look more like an online shopping
mall than a student loan company.
Health insurance, credit cards, cell phones, car insurance,
Internet access, car rentals and even steaks by mail, are just a few
of the offerings being marketed there and in direct mail to Sallie
Mae's customers. Sallie Mae is offering up about any financial
service or consumer gewgaw a young college graduate could need or
want.
And that's the point.
Sallie Mae, the college loan giant, is taking its first tentative
steps toward making money off of other things besides student loans,
and it is using its most prized asset: its customers, millions of
former college students with plenty of ...