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Article: When this man speaks, New York sits up and listens ; ADVERTISING ++ ADVERTISING AGE ++ As editor of the Manhattan-based weekly 'Advertising Age', Jonah Bloom is about as influential an Englishman as you'll find in the city. Richard Gillis hears his pitch
- Article from:
- The Independent (London, England)
- Article date:
- February 26, 2007
- Author:
CopyrightCopyright 2007 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Jonah Bloom is living his own version of the American dream. The
Englishman is the editor of Advertising Age, a Madison Avenue
institution that since 1930 has chronicled the ups and downs of the
world's most influential marketing industry. On any given week AdAge
talks to more than 300,000 people about what's hot in the world of
global advertising. His contacts book lists the people charged with
spending the world's biggest marketing budgets.
In his role as columnist, blog-ger and controversialist his
opinion can make or break ad campaigns, and by extension the careers
of the people who created them. His blog, which goes out to 700,000
online subscribers, has become a must-read, and his ...