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Article: Video shopping channels are one long commercial
- Article from:
- Chicago Sun-Times
- Article date:
- July 6, 1986
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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NEW YORK The stars of this television show were a juice extractor,
an emerald and zirconia ring, a 52-inch doll dressed in pink
chantilly lace, a gold-tone flatware set in a bamboo pattern and much
more.
The show is the world's longest commercial - the Home Shopping
Network's 24-hour-a-day, seven-days-a-week cable broadcast. It
allows viewers to shop at home by calling an 800 number to buy the
discounted merchandise shown on the screen.
"Rock bottom," Carmela, the relentlessly cheerful hostess, said
about the price of almost every item.
Video shopping may be the wave of the merchandising future,