Article: Wait of Success; Long Lines Reflect Fortunes of Cheesecake Factory Chain

One Saturday night last winter, John and Heather Amos came to town hoping for a quick dinner before catching an act at a comedy club.

But they wanted to eat at the Cheesecake Factory. That meant that after the 40-minute drive from their home in Centreville, the Amoses collided with the early crowd at the two-level, glass-enclosed restaurant on Wisconsin Avenue NW. It was around 7:15 when they waded through the bodies pressed together in the entryway to add their name to the waiting list. They were told they might have to cool their heels for more than two hours. They took a pager, found a spot by the first-floor bar and grimaced between sips of Pinot Grigio. By 8:40 they were worrying that ...

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