Article: Fiscal fitness // Getting money's worth from a health club membership

The offer, as Andre the health club manager laid it out, was this: I put $200 down, then pay $92.50 a month for 24 months. In return I would receive a "Presidential Elite" membership in the Chicago Health Clubs.

The benefits would be legion. I would receive special certificates, embossed like shares of stock, entitling the bearer to discounts and free trial memberships. These I could sell for hundreds of dollars or give away to worthy employees.

I would have a special card that would identify my elevated status and give me priority when reserving racquetball courts. The membership itself would be an "investment" I could later sell, if I so desired. I would also be able to exercise at ...

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