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Article: Touring Sedan feels European
- Article from:
- Chicago Sun-Times
- Article date:
- June 15, 1987
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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If American automakers are so good, why don't they build cars
that can compete with European performance sedans?
Actually, Detroit lacks a one-on-one competitor to Mercedes,
BMW, Audi, Volvo, Peugeot and Saab sedans because it never really
wanted to build one.
It never had to. Conventional U.S. sedans outsell the the
Europeans by an incredibly large amount.
For instance, Olds sold 10 times the number of cars Mercedes did
last year in the United States. Olds sold 1,059,400 cars, Mercedes
99,314. And Mercedes has the top name in European performance
sedans.
With all those customers, Olds would be foolish to try turning
all its sedans into European-style autos.
At the same time, ...