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Article: Burger King drops JWT, chooses Ayer in biggest ad agency switch
- Article from:
- Chicago Sun-Times
- Article date:
- September 29, 1987
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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Burger King Monday served up its biggest Whopper - its $200
million advertising account - to N W Ayer, ending a five-month search
by the fast-food restaurant chain to find a new agency.
In May, Burger King U.S.A., a unit of Pillsbury, told J. Walter
Thompson U.S.A., its previous advertising agency, that it was putting
the ad account up for review. That was a stunning blow to Thompson,
which has suffered internal turmoil and a takeover this year and
counted Burger King as its second-largest account, behind the Ford
Motor Co.
Thompson joined the new competition, joining Ayer and a third
agency, D'Arcy, Masius, Benton & Bowles, as finalists for the