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Article: Still without agency, Gallo talking with Chicago shops
- Article from:
- Chicago Sun-Times
- Article date:
- March 17, 1988
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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E.& J. Gallo Winery, still searching for an ad agency to handle
its $75 million account, now is contacting some Chicago shops for
inclusion in the review.
Tatham-Laird & Kudner is one agency known to have piqued Gallo's
interest, even while three agencies are actively engaged in pitching
the business.
Several TLK executives, including chief creative officer Ralph
Rydholm, have worked on the challenging Gallo account at other
agencies. Rydholm's Gallo stint was during his tenure at J. Walter
Thompson Co.
Hal Riney & Partners resigned the Gallo business late last year.
The list of agencies still in contention reportedly has been narrowed
to just a few, including Levine, Huntley Schmidt ...