Article: Blue is fast becoming a big cheese in the U.S.

When it came to cheese Americans used to choose theirs by the color: orange or white. Flavor wasn't much of a consideration as long as it was mild.

But now, as Americans are eating more complex cheeses, they're acquiring a taste for blue cheese.

"Americans are discovering that blue cheese can be creamy and mild, and are becoming interested in them," said Clark Wolf, one of the organizers of the American Cheese Society and a spokesman for Bresse Bleu Inc., a French-owned blue cheese company in Waterton, Wis.

Annual consumption of all cheeses has risen from 17 pounds per person 10 years ago to more than 23 pounds per person. Blue cheese is one of the fastest growing categories, Wolf ...

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