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Article: Swift consolidates business at Grey
- Article from:
- Chicago Sun-Times
- Article date:
- December 21, 1988
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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Another Chicago advertising account is leaving the city. The
Swift/Eckrich division of BCI Holdings has consolidated all of its ad
business with Grey Advertising, New York, moving several brands from
Leo Burnett Co. here.
The Eckrich meat products that were handled by Burnett had a $3
million budget, a small account for an office that is approaching $2
billion in billings. The consolidation brings the Swift billings at
Grey to $20 million.
Oak Brook-based Swift/Eckrich, which was started here in 1892
with rope-style smoked sausage as its first product, had many brands
at Burnett during the 1960s and again in the 1970s.
Under Beatrice ownership, another agency realignment took place ...