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Article: `Let's go to Arby's and have some Chipmunks and Daffy Ducks . . . '
- Article from:
- Chicago Sun-Times
- Article date:
- January 9, 1989
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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When I take my 4-year-old daughter Jillian out for a fast-food
meal, it is no longer a question of what we are going to eat. That
issue is unimportant next to the really vital concern: What kind of
toys can be had?
The marketing genius who put together McDonald's first happy
meal was the progenitor of an array of coloring books, lunch boxes,
stuffed animals and pencil sets now available for a limited time only
in just about every big-time fast-food outlet in the nation.
And if the kids aren't finishing all of their Whalers and
Quarter Pounders, it doesn't matter. Because they are swallowing
this promotional gimmick whole.
Typical conversation with Jillian:
"So, you want to go to ...