Article: NBC, ABC and CBS keep losing viewers

W W hile NBC won the 1988-89 prime-time television season by its biggest margin ever, all three networks suffered huge losses in total viewership.

Only 67.2 percent of all viewers watched NBC, ABC and CBS, which represented a decline of more than 1.3 million households since last year. The three networks' combined share was 70.7 percent in 1987-88.

Network officials attributed the drop to the 22-week strike by the Writers Guild of America and to the continued erosion of viewers by cable, independent stations and the new Fox network.

For the 30-week prime-time season, NBC averaged a 16.0 rating and 26 share, according to A.C. Nielsen Co. figures. ABC had a 12.9 rating and 21 share, and ...

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