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Article: Leona Helmsley's ad agency quits
- Article from:
- Chicago Sun-Times
- Article date:
- August 3, 1989
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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If you were an ad agency and your ads were ridiculed by your
peers, your client on trial for tax fraud and your compensation cut
by 60 percent, what would you do? If the client in question is Leona
Helmsley, queen of New York hotel ads, you dump her.
A $17 million New York ad agency, Taylor-Gordon, Aarons & Co.,
said Wednesday it resigned the $5 million Helmsley Hotels account
after the client suddenly decided to cut its fees by 60 percent. The
events surrounding the hotels' proprietor and a recent controversy
over the quality of the advertising itself may make it difficult for
Helmsley to sign on with her next shop.
Readers of upscale magazines are accustomed to seeing the
imperious ...