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Article: Readers' verdict is in: `Heather, Get Dressed'
- Article from:
- Chicago Sun-Times
- Article date:
- November 9, 1989
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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The verdict is in: Heather, get dressed.
A reader recently wrote me to take issue with "sexually
explicit" advertising. She cited the health club ads featuring
Heather Locklear. "I hope everyone who feels as I do will write to
you, Zazz," she concluded.
I told readers they could address their envelopes either
"Heather, Get Dressed," or "Heather Looks Fine to Me." The result:
153 readers (88 percent) asked Heather to get dressed, and 21 people
(12 percent) said she looked fine.
This was not a scientific poll. Still, the stack of mail I
received should be a warning to advertisers.
"Please convince Heather that a wrapped package is much more
exciting."
"I'll never look like Heather ...