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Article: Burger King will try its hand at selling Domino's pizza
- Article from:
- Chicago Sun-Times
- Article date:
- July 11, 1990
- Author:
CopyrightCopyright (null) Chicago Sun-Times. (Hide copyright information)
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Watch out, Pizza Hut and McDonald's. Domino's pizza will be
tested in a handful of Burger King restaurants in what could lead to
nationwide cooperation, the firms announced Tuesday.
The one-year test, between Domino's new Pizzazz unit and
British-owned Burger King, is a counterattack against fast-food
competitors.
Pizza Hut already has over-the-counter sales in 200 facilities
in malls and similar locations. And McDonald's Corp. is
test-marketing its own pizza at 200 restaurants in four markets,
including at least two locations in Chicago.
"This doesn't surprise us," said a spokesman for Oak Brook-based
McDonald's. "Brand X has been playing follow-the-leader for 30 years
now."
If ...