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Article: Mazda Plays to Win in '90s

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Chicago Sun-Times
Article date:
June 17, 1992
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Copyright

Mazda's sexy new 626 sedan shows how this once-bland automaker is rapidly emerging as a high-profile player in the cutthroat 1990s car market.

Mazda opened some eyes in 1991 when it became the first Japanese automaker to win the LeMans 24-hour sports car race in France, adding its name to the winners list that includes Ferrari, Porsche, Jaguar and Mercedes-Benz.

But only recently has Mazda, which has sold autos here since 1970, become aggressive in the production-car market. The three-year-old Miata has been a hit. But few other Mazdas have caused the stir of the ones that have debuted since last fall: the posh 929 sedan, the cute MX-3 specialty coupe, the race-car-style RX-7 sports ...

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