Article: `Beverly Hillbillies' at 30: The Joke's Still on Us

NEW YORK From the first twangs of its bluegrass title ballad, "The Beverly Hillbillies" sent television critics into orbit like John Glenn.

Thirty years ago, when the CBS sitcom about a poor mountain family who "loaded up the truck and moved to Beverly (Hills, that is)" went on the air, the reaction was unanamious.

"Too absurd to be even slightly amusing," sniffed one critic, with the same disdain that snobby Mrs. Drysdale, the banker's wife, displayed toward the nouveau-riche bumpkins who had landed in the palatial estate next door.

Another critic glumly forecast that the "Hillbillies," "the worst of the new season's entries," would be "the biggest hit of the lot."

He was at least ...

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