Article: A Commercial Success // Of 18 Bowl Games, Only Sugar Counts

We always knew the majority of bowl games didn't mean anything. Now, it's confirmed.

There are 18 bowls this season, and only one matters, the Sugar, where No. 1 Miami faces No. 2 Alabama. The rest are just Poulan Weed Eater Thrifty Car Rental Outback Steakhouse Weiser Lock Dentu-Creme Bowls. (Silly thing is, only the last one is made up.)

For this, we can thank the bowl alliance, college football's version of OPEC. A bunch of conferences and Notre Dame banded together with some of the bowls and created a system that looks like a tax form. It was an attempt to stage a championship game, and this year it worked. Sort of. No. 1 is playing No. 2, but not everybody's sure this really ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!