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Article: Pizza Chains Fight To Be Big Cheese In Sales
- Article from:
- Chicago Sun-Times
- Article date:
- May 24, 1993
- Author:
CopyrightCopyright 1993 Chicago Sun-Times. (Hide copyright information)
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DETROIT In the old days, if you wanted a pizza delivered fast,
you could call Domino's. If you wanted an inexpensive carryout
pizza, you dropped in on Little Caesars. If you wanted a hearty
sit-down pizza, you went to Pizza Hut.
But those distinctions are starting to blur as the big pizza
chains invade each other's turf.
Although Little Caesars is still trailing in sales in the Big
Three pizza pack, the Detroit-based chain is leading the way in
giving 1990s customers what they want - more pizza and side dishes at
a low price, plus convenient carryout counters.
No. 1 Pizza Hut and No. 2 Domino's - both losing market share to
Little Caesars - are taking notes and following suit.
Pizza ...