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Article: Bread Machines Rise With Men's Esteem
- Article from:
- Chicago Sun-Times
- Article date:
- August 26, 1993
- Author:
CopyrightCopyright 1993 Chicago Sun-Times. (Hide copyright information)
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Seven years ago, Tom Lacalamita's boss at Welbilt Appliance Inc.
in New York told him to try out a gadget the company was thinking of
selling. The gadget was a bread machine - something Lacalamita, who
had made bread at home for years, thought was a pretty stupid idea.
"I didn't see the purpose or the reason for it, and I resented
using a machine to make bread," the marketing manager says of his
initial reaction. But he took it home for the weekend and made a
loaf. "It wasn't that bad, but I was still skeptical," he remembers.
So he made another loaf. And another.
When he came to work on Monday, he told his boss he didn't want
to give the machine back.
Bread machines seem to have that ...