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Article: Pickup Trucks Give Lift To GM
- Article from:
- Chicago Sun-Times
- Article date:
- January 2, 1994
CopyrightCopyright 1994 Chicago Sun-Times. (Hide copyright information)
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DETROIT Despite a year of controversy surrounding the safety of
General Motors Corp.'s 6.3 million older full-size pickup trucks, the
vehicles are commanding strong prices and selling briskly, according
to used-car dealers and a price survey.
The vehicles' success appears due, at least in part, to GM's
aggressive efforts to defend itself against criticism of the trucks.
GM went on the offensive last February, after a Dateline NBC
program criticizing the fuel tank design of GM's 1973-87 Chevrolet
and GMC pickups. At a news conference, GM chief counsel Harry Pearce
exposed Dateline's use of toy rockets to fake an explosion in the
trucks.
"They (GM) think they've been wronged, and ...