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Article: WLS-FM Switches Off `Young Talk' Format
- Article from:
- Chicago Sun-Times
- Article date:
- June 3, 1995
- Author:
CopyrightCopyright 1995 Chicago Sun-Times. (Hide copyright information)
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After one year on the air, WLS-FM (94.7) pulled the plug on its
"young talk" format Friday, returning to a simulcast with traditional
all-talk sister station WLS-AM (890).
Designed as an outlet for discussion of "lifestyles and trends"
among listeners between the ages of 25 and 34, "WLS-FM Talks" proved
a dismal failure in the ratings. In the latest Arbitrends survey,
the Capital Cities; ABC-owned station tied for 32nd place with a 0.6
percent audience share. Just before the switch in June, 1994, WLS-FM
ranked 24th with a 1.3 share.
The decision to drop the format coincided with the expiration of
the station's talent contracts.
Forced out were talk show hosts Robert Murphy, Richard ...