Article: Rumor Lifts Amazon Stock; Firm May Run Wal-Mart's Web Operation, Paper Reports

Amazon.com shares rose 26 percent yesterday in response to a report that it may be taking over the online operations of Wal-Mart, the retailer it has been striving to emulate on the Internet. Both companies said they would not comment on the rumor.

The deal, as outlined in London's Sunday Times, could be beneficial to both parties. Amazon has the best brand name on the Web and millions of fans, but also a pile of debts and an underutilized distribution network. Wal-Mart is a powerful retailer that dwarfs Amazon in size, but it came late to the Web and seems uncertain of itself online. Walmart.com, which was relaunched in November, laid

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