Article: Simpler Design Helps Stretch Housing Dollar

Goodbye gables, turrets and roofs so steep you could toboggan down them.

Hello, plain old boxes.

That's the simplified version of a trend in homebuilding toward more useful and simple construction and away from fancy angles and geegaws.

"It's a focus on function or utility as opposed to drama and schmaltz," said Tracy Cross, head of a Schaumburg consulting firm that bears his name. He calls it zero-based housing: what you would build if you could start all over again. The "zero base" is the customer, and the intent is to find out how he or she actually lives and build to those wishes.

"There isn't a customer in the world that said they wanted a turret on their front doorsteps," ...

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