Article: Estee Lauder Shares Jump in Initial Offering

NEW YORK Cosmetics company Estee Lauder Cos. Inc. put its best face forward today as investors gobbled up its intial public stock offering, hoping to cash in on the company's glamor and maybe even meet its new spokesmodel, Elizabeth Hurley.

The stock jumped $8.50 from its initial offering price of $26 to trade at $34.50 on the New York Stock Exchange. More than 8.6 million shares changed hands.

Strong demand drove the initial estimated price of the 14 million-share offering above its original range of $22-$24.

"It's an example of the scarcity of high quality consumer stable demand stocks," said Michael Metz, chief investment Strategist at Oppenheimer & Co, of Lauder's stock rise.

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