Article: Herb Farmer Planted a Dream - And Sees Rewards Sprout

BLUE EYE, Mo. It isn't that Jim Long hasn't heard the old axiom about location meaning everything to the success of a business. He just chooses to ignore it.

Getting to his remote Ozarks herb farm, straddling the Missouri-Arkansas line between Branson and Eureka Springs, isn't easy. It sits at the end of bumpy, dusty, twisting gravel backroads - paths seemingly surveyed and laid out by a drunk man on a blind mule, as the hillfolk say.

"This is not on the way to anywhere," Long said. "People have to really look to find me."

But customers and delivery drivers manage to find the Long Creek Herb Farm. For almost a decade, Long has made his living growing, selling, lecturing and writing ...

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