Article: 30 MOST MEMORABLE SUPER BOWL MOMENTS // Namath's Guarantee Made Game Special

The Super Bowl wasn't much more than an experiment until Joe Namath got ahold of it.

Before Namath, Super Bowl week was spent justifying its existence. The NFL champion Green Bay Packers had beaten AFL champions Kansas City and Oakland in workmanlike fashion in the first two, doing nothing to dispel the notion that the AFL was an inferior league.

Namath changed all that. In two weeks in January 1969, the brash New York Jets quarterback legitimized the AFL, the Super Bowl and Super Bowl week.

He bristled at the 18-point spread. ("Man, I wish I could bet," he said.) He was outspoken, claiming there were five quarterbacks in the AFL - himself included - better than the Baltimore Colts' ...

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