Article: $75 Tequila? Ay Caramba!

The sensation of owning a material object that precious few possess is a heady thing.

I'm not talking about a showplace home, a luxury car or an expensive watch. No, something much more discreet and discerning. And fabulously delicious.

I'm talking about my bottle of Reserva de la Familia de Jose Cuervo.

Tequila, you sniff?

Yes, tequila. But heavenly tequila. Tequila unlike any you have tasted. This isn't harsh, often crude frat house firewater - the slam-'em-and-shoot-'em evil that has led so many overindulgent party animals to vow the next morning never to drink again. This isn't even the nicer stuff that glows within the frosted rim of a margarita.

This is something altogether ...

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