Article: How the pros set the hook with their first words

In the days of my youth, most business offices had transoms. You don't see them anymore. A transom was a narrow window over the top of a door. It could be opened to let smoke out and air in.

In publishing, the term came to be applied to unsolicited manuscripts. The offerings didn't come from an agent. They came over the transom. Most of the manuscripts disappeared as unceremoniously, but those with promise won a reading.

What quickly distinguishes a reject from a keeper? For the writer who goes over the transom - the writer whose reputation is yet to come - three factors are important. These are the first impression, the first paragraph and the first whistle. It is astonishing how ...

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