|
|
Article: How Zebra earned its stripes
- Article from:
- Chicago Sun-Times
- Article date:
- October 30, 1996
- Author:
CopyrightCopyright 1996 Chicago Sun-Times. (Hide copyright information)
|
Thundering hooves usually mean horses. But in the world of bar
codes, they mean Zebra.
And industry-leading Zebra Technologies' herd is growing bigger
as a result of a $680 million merger announced in mid-October between
Vernon Hills-based Zebra and its rival, Simi Valley, Calif.-based
Eltron International Inc.
Bar none, Zebra has dominated the label market for large and
mid-size businesses, although Eltron has made inroads in less
expensive desktop bar-code printers.
Nick Padgett, an analyst with William Blair & Co. in Chicago,
said, "This is an excellent transaction for both companies and their
shareholders. It is a merger of equals. The two companies
complement each other quite ...