Article: Evita reigns again // Movie revives glamorous style of Eva Peron

Ever the trend-setter, actress/singer Madonna manages to launch style revolutions in everything she does. Think back: the fingerless gloves during her "Borderline" days, a revived Marilyn Monroe during her "Material Girl" stint, a mainstream dance craze when "Vogue" came along.

So it's little wonder the fashion industry is banking on her Hollywood Pictures movie turn as "Evita" to save the holiday shopping season.

To hear style soothsayers tell it, Evita-inspired makeup, hairdos and apparel will give American women a new reason to hit stores this month. From Bloomingdale's (which opens nine in-store Evita boutiques Sunday, including one at 900 N. Michigan) and major makeup companies like ...

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