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Article: New ad campaign says `cheese'
- Article from:
- Chicago Sun-Times
- Article date:
- February 19, 1998
- Author:
CopyrightCopyright 1998 Chicago Sun-Times. (Hide copyright information)
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One man said he used to dress himself up to try to impress a
woman who was giving away cheese samples at his local grocery store:
to get the cheese, not the girl.
One woman always carried a bag of cheese with her whenever she
traveled on a plane. Another said she would go out at all hours of
the night to replace cheese if she ran out.
Such stories, which came out of focus groups, became the
inspiration for Rosemont-based Dairy Management Inc.'s largest cheese
marketing campaign, which will start Monday.
The $55 million campaign shows how far people will go to satisfy
their cravings for cheese. In one spot, two fish jump out of a
fishbowl when they are tempted by a plate of cheese. Just ...