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Article: Call it homemade macaroni and cheese // There's an old-fashioned alternative to buying comfort food in a blue or orange box: It's called cooking
- Article from:
- Chicago Sun-Times
- Article date:
- March 4, 1998
- Author:
CopyrightCopyright 1998 Chicago Sun-Times. (Hide copyright information)
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Americans buy 1 million boxes of Kraft Macaroni & Cheese every day.
See? You're not the only one. Those dry mixes of elbow
macaroni and cheese that you've been sneaking into your grocery cart
make you a player in a $500-million-a-year industry.
And that doesn't take into account the macaroni-and-cheese
dinners that line the freezer cases, which are part of a
$4-billion-a-year frozen-entree market.
The National Frozen Food Association can't say exactly how much
of the frozen-dinner figure is mac & cheese and how much is, say,
lasagna or Salisbury steak. But add whatever the amount is to the
dry mixes' $500 million and we're clearly talking about a whole lot
of macaroni and cheese.
So ...