|
|
Article: Peanut butter eatery sticks to comfort food
- Article from:
- Chicago Sun-Times
- Article date:
- February 22, 1999
- Author:
CopyrightCopyright 1999 Chicago Sun-Times. (Hide copyright information)
|
NEW YORK Taking the old school lunch standard to culinary
heights, Lee Zalben is confident his restaurant's peanut butter
obsession has enough adult appeal to fly.
Kids aren't the only ones who love the sticky stuff, but most
people are used to smearing it on bread, baking it into cookies or
even spooning it straight from the jar - at home.
But peanut butter in a restaurant? For $5 to $6 a sandwich?
That's the idea behind Peanut Butter & Co.
"We've tried to take something that people love and want and
need and elevate it to another level," said Zalben, 25. "This is
very much an experience; it's not just a sandwich."
The experience goes far beyond the Skippy on Wonder bread
lunch-box ...