Article: Web sites not getting parental consent

WASHINGTON Despite a new federal law, many World Wide Web sites for children, citing high costs and inadequate technology, make only cursory attempts to obtain parental consent before collecting personal data on children younger than 13, according to industry officials and a new survey.

Industry officials who met this week with Federal Trade Commission officials for a review of the Children's Online Privacy Protection Act said they would be hard-pressed to ensure 100 percent success on parental consent.

Some large companies said the cost related to obtaining parental consent exceeds $2 per child, with mid-size companies reporting a

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