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Article: Pizza Hut gets logo to go - into space
- Article from:
- Chicago Sun-Times
- Article date:
- October 1, 1999
- Author:
CopyrightCopyright 1999 Chicago Sun-Times. (Hide copyright information)
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DALLAS Pizza Hut will pay the Russian space agency about $2.5
million to paint its logo on the side of a rocket that will carry
part of the international space station into orbit next month.
The segment carrying the Pizza Hut logo will be cast off and will
burn up in the atmosphere before it reaches orbit. But Pizza Hut
marketers are counting on the minutes leading up to liftoff and the
sight of the engines firing under the company's red-roof logo to give
them enough film footage to fuel years of advertising campaigns.
U.S. law doesn't preclude placing corporate logos on American
spacecraft, but NASA would not consider it on taxpayer property,
agency spokesman Brian Welch said Thursday.
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