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Article: Professional student NU undergrad starts his own advertising firm
- Article from:
- Chicago Sun-Times
- Article date:
- February 14, 2000
- Author:
CopyrightCopyright 2000 Chicago Sun-Times. (Hide copyright information)
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Todd Kaplan, a Northwestern University economics major, couldn't
find classes he liked in marketing or advertising.
So he opened AdShop on Nov. 1, 1998, a not-for-profit advertising
agency on the campus to learn by doing.
"I wanted to get real-life experience in running an advertising
agency," said Kaplan, now a 21-year-old senior.
"I have always loved advertising," Kaplan said. "I have a passion
for marketing and what makes the consumers tick."
The AdShop founder and president has more than 20 students working
as graphic designers, copywriters, account executives, marketing
analysts and media planners.
"We train new members for a couple of hours on a weekend," Kaplan
said. "They learn as ...