Article: McDonald's to drop Big Xtra

Oak Brook-based McDonald's plans to replace the Big Xtra burger on its nationwide menu in January with another quarter-pounder called the Big N' Tasty that has succeeded regionally. McDonald's Big Xtra, or MBX, was dubbed the "Whopper stopper" following its launch in market tests in late 1997 because it appeared to copy archrival Burger King's Whopper. But Alan Feldman, president of McDonald's USA, said the less-expensive Big N' Tasty, which has been sold at more than 2,000 restaurants for the last two years, proved a bigger seller. The Big N' Tasty is similar to the Big Xtra, but it has a slightly different taste and bun, and is cheaper because of what the company called lower food and ...

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