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Article: Super Bowl no-lose proposition for CBS
- Article from:
- Chicago Sun-Times
- Article date:
- January 26, 2001
- Author:
CopyrightCopyright 2001 Chicago Sun-Times. (Hide copyright information)
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The first Super Bowl that I remember is Super Bowl V between the
Dallas Cowboys and Baltimore Colts in 1971. I was 8, a Cowboys fan (I
didn't know any better) and had no clue about the significance of the
game. As far as I could tell, the Super Bowl wasn't much different
from any other NFL playoff game.
Thirty years later, Super Bowl Sunday is an unofficial American
holiday. Although it determines the NFL champion, the game has
evolved into more of a social event than a sporting event. Football
fan or not, you feel like a loser if you're not invited to at least
one Super Bowl party.
The NFL has benefitted greatly from the exploding popularity of
the Super Bowl, but not nearly as much ...