Newspaper article from our research archive:
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Pepsi Challenge returning Spots specific to cities, regions debut June 25
- Article from:
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Chicago Sun-Times
- Article date:
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June 15, 2001
- Author:
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Copyright informationCopyright 2001 Chicago Sun-Times. (Hide copyright information)
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Ready for a challenge?
The Pepsi Challenge, a familiar event during the 1970s and 1980s,
will once again be a highly visible part of the No. 2 soft drink
company's summer marketing efforts.
The nationwide taste challenge is set to launch June 18, when a
new national Pepsi commercial from BBDO/New York introduces the
event. The spot, set at a California beach party, features MTV veejay
Ananda Lewis, whom Pepsi executives describe as a young, vibrant
personality well-suited to connect to the teen generation the soft
drink maker is most anxious to have participate in the challenge.
On June 25, the second wave of the marketing campaign begins with
no fewer than 27 Pepsi Challenge spots breaking ...
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