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Article: Original recipe KFC goes back to the bucket for new ad campaign
- Article from:
- Chicago Sun-Times
- Article date:
- July 30, 2001
- Author:
CopyrightCopyright 2001 Chicago Sun-Times. (Hide copyright information)
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Production Credits
Agency: BBDO/New York
Chief creative officer: Ted Sann
Executive creative director: Al Merrin
Art director: Gill Witt
Copywriter: Harry Woods
Director/television production: Regina Ebel
Executive producer: Grant Gill
Executive music producer: Loren Parkins
Editors: Sherry Marguiles, Erik Johnson
Editing house: Crew Cuts
Production company: Backyard Productions
Director: Rob Pritts
Chutzpah is a word not often associated with Kentucky. Or with
fried chicken, for that matter.
But that's what immediately springs to mind after watching three
new spots for KFC (originally Kentucky Fried Chicken).
Frankly, it's all rather puzzling--this new $200 million (no chump
change effort ...