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Article: Boeing to pick a local ad agency Winner expected to be selected in October
- Article from:
- Chicago Sun-Times
- Article date:
- July 6, 2001
- Author:
CopyrightCopyright 2001 Chicago Sun-Times. (Hide copyright information)
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Boeing's decision to move its corporate headquarters to Chicago in
September is going to prove a windfall for one lucky local
advertising agency.
Chicago's newest corporate darling is commencing a review of its
advertising account, said to be worth about $50 million in billings.
The review is expected to conclude in mid-October with the naming of
a full-service local shop as Boeing's new agency of record, according
to Bob Wolf, a Los Angeles-based advertising consultant with Bob Wolf
Partners/TPG who is helping orchestrate the account review.
Separately, Boeing said it would look for a new design firm to
prepare its 2001 annual report, with a decision expected by early
September.
Sources ...