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Article: Playing place the product
- Article from:
- The Independent (London, England)
- Article date:
- April 22, 1994
- Author:
CopyrightCopyright 1994 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Every Hollywood film cuts its production costs by selling
companies the chance to have their brands shown on screen. It is a
rare film without brand names on caps, drink cans or cars,
carefully displayed to blend in while getting their message across.
The same process has now reached computer games, but in a game,
where the world can look any way the programmers want it,
advertisers often have no need to be so subtle.
Most of the UK's computer game product placement is done by
Microtime Media, a company set up five years ago to market products
on interactive media, including cable television and touchscreen
kiosks. Daniel Bobroff, a director, has seen computer games develop
into his first ...